St. Augustine Catholic High School opened on Tucson's east side in 2003, a college-preparatory school of the Diocese of Tucson and home of the Wolves.
Two decades in, the school spoke with many voices—and none of them quite matched.
One school. Two marks. The same handwriting.
The challenge
Admissions, advancement and athletics had each built their own look over the years. Families saw one St. Augustine at open house and another on game night.
The school needed an academic identity with the gravity of its mission and an athletic identity with the energy of the Wolves, and the two had to be unmistakably related.
The approach
We listened first, to students, faculty, parents and alumni, and heard the same values from every group. The system was built on that shared ground.
The academic mark carries the school's name and faith with quiet authority. The athletic mark gives the Wolves a bold, competitive face. Both share scarlet and silver, one type family and one set of standards, so every department can use them with confidence.
Admissions, diplomas, advancement and parish partners.
Uniforms, facilities, spirit wear and game-day media.
Scarlet and silver, one type family, one set of standards.
Three symbols in one composition: the flaming heart from the Prayer of St. Augustine, the quill for scholarship and the life of the mind, and olive leaves from the trees that shade the school's courtyard.
In the world
Uniforms, campus signage, admissions materials and spirit wear.
