Applied Nanotech has spent more than thirty years turning nanoscale research into products, with more than 50 patents and three R&D 100 awards along the way.
The science was decades ahead. The brand was still describing the lab, not the value.
Vast frontiers, on a small scale.
The challenge
Applied Nanotech's audiences range from government agencies to product companies, and most of them are not materials scientists. The brand had to earn trust from both.
Credentials that set the company apart—ISO 9001 certification, woman-owned status, a long patent record—were buried in technical language.
The approach
We refined the mark for precision and legibility at every scale, from a trade-show banner to a data sheet footer.
The messaging framework translates each capability into an outcome a partner can act on, and puts the credentials up front, where decision-makers look first.
A mark tuned to hold up at the smallest sizes.
Patents, awards and certifications, stated plainly.
Language that invites partners in.
In the world
Trade-show presence, business cards, letterhead and packaging.
