St. Augustine Catholic High School
Gallery of Food has been turning ingredients into art since 1991 —a beloved local institution with a bodega, café, and catering arm all under one roof.The work was world-class. The brand, after decades of growth, wasn’t keeping up. We refreshed the identity to reflect the artistry in every dish, and to give each line of business room to be itself without leaving the family.
Where every plate is a canvas —and the fork is the brush.
Services
Branding & Identity Design
Industry
Education
Year
2025
The original mark put “Bodega” at the front of the brand, which made sense in 1991 but no longer captured everything Gallery of Food had become. We pulled the parent name back to center and refined the script —quieter, more confident, more legible at any size —so the wordmark carries the elegance of the food itself. The crossbar through the script is the small reveal: at first glance it reads as a fork, but the bristled tip is a paintbrush. A deliberate cue that this kitchen is a studio.
From there, the family system fell into place. Bodega, Café, and Catering each get their own lockup and a dedicated accent color, so the right line shows up on the right packaging, the right menu, the right van —without three competing logos. One family. Three distinct personalities. The same handwriting.
Typography that tastes like the place it represents.
Gallery of Food had outgrown a brand built around its bodega in 1991. We pulled the parent name back to the center with a refreshed script, slipped a paintbrush into the wordmark in place of a fork, and built a family system that lets Bodega, Café, and Catering each have their own personality. The new palette is named for the ingredients themselves —Clove, Saffron, Paprika, Sage, Butternut —and the two type families (Bodega and Plantin) read like a well-set table: contemporary and rooted, sharp and welcoming.
Where every plate is a canvas —and the fork is the brush.
Bodega is the workhorse —a clean, modern sans with quiet confidence, used for headlines, sub-brand wordmarks, and any place clarity wins. Plantin, the serif companion, brings the warmth of a well-thumbed cookbook to body copy, menus, and editorial moments. Together they balance the brand: contemporary and rooted, sharp and welcoming —exactly the way the food reads on the plate.
The color palette is the most personal part of the rebrand. The previous identity pulled color from anywhere; the new system pulls it straight from the cutting board. Clove, Saffron, Paprika, Sage, and Butternut —five hues named for what they are —replace a scattered palette with a system that feels edible. Used across packaging, menus, signage, and digital, the colors tell you what Gallery of Food does before a single word is read.
The original mark put “Bodega” at the front of the brand, which made sense in 1991 but no longer captured everything Gallery of Food had become. We pulled the parent name back to center and refined the script —quieter, more confident, more legible at any size —so the wordmark carries the elegance of the food itself. The crossbar through the script is the small reveal: at first glance it reads as a fork, but the bristled tip is a paintbrush. A deliberate cue that this kitchen is a studio.
From there, the family system fell into place. Bodega, Café, and Catering each get their own lockup and a dedicated accent color, so the right line shows up on the right packaging, the right menu, the right van —without three competing logos. One family. Three distinct personalities. The same handwriting.
Gallery of Food had outgrown a brand built around its bodega in 1991. We pulled the parent name back to the center with a refreshed script, slipped a paintbrush into the wordmark in place of a fork, and built a family system that lets Bodega, Café, and Catering each have their own personality. The new palette is named for the ingredients themselves —Clove, Saffron, Paprika, Sage, Butternut —and the two type families (Bodega and Plantin) read like a well-set table: contemporary and rooted, sharp and welcoming.
Gallery of Food had outgrown a brand built around its bodega in 1991. We pulled the parent name back to the center with a refreshed script, slipped a paintbrush into the wordmark in place of a fork, and built a family system that lets Bodega, Café, and Catering each have their own personality. The new palette is named for the ingredients themselves —Clove, Saffron, Paprika, Sage, Butternut —and the two type families (Bodega and Plantin) read like a well-set table: contemporary and rooted, sharp and welcoming.
